STAGE-ING
All the world’s a stage
And all the men and women merely players.
They all have their exits and their entrances:
And one man in his time plays many parts.---W.Shakesphere
Work is Theatre & Every Business a Stage
Great customer experiences just don’t happen. They are intentionally designed just like a Broadway Theatrical performance. A key component is your people – your cast. Their performances especially those who interact directly with customers determine the stories being told about your customer experience. So have you ever thought of your business as a STAGE ? Your employees as performers in a play? We think you should as you’ll begin to view your business differently. Is your customer experience memorable? Does it create talkable episodes that people love to share?
Our principle guide for conceptual thinking in our multi-media productions and our Experience Economy Offerings, is the groundbreaking and best selling book, The Experience Economy-Work is Theatre and Every Business a Stage, published in 1999, and written by Joseph Pine and James Gilmore.