Why Video Marketing

5 Whys On-Line Video Should Be Used in Your Marketing

1. Web
 Video 
use 
by
 businesses
 has 
reached
 critical
 mass.

 If
 you’re
 not 
using
 it
 in
your
 marketing 
efforts
 you
 are 
at 
a
 competitive
 disadvantage.
2. Video 
is 
the
 most 
effective
 communication 
tool
 available
 to
 help 
make
 your
 website 

 more
 engaging, 
personal
 & 
memorable
 experience.

  It 
has 
the
power 
to 
add
 energy
 and
 life 
to
 your
 virtual
 communications.
3. Video
 is 
the
 most effective
 virtual
 communication
 tool
 to 
evoke
 emotions 
from
 your
 customers.

 Over 
50%
 of
 all 
buying 
decisions 
today 
are
 based
on
 emotions.
4. Video 
is 
a 
natural
 fit 
with
 storytelling,

 the 
new 
mandate
 to
 differentiate 
business 
communications.
5. The 
development
 of 
on‐line 
technology 
enables 
businesses 
to 
measure
 ROI 
of
 investment
 in 
video
 content 
and
 improve
 ROI
 of 
search 
engine
optimization.

5 Important WHYS We Use EXPERIENCE Design Principles in Our Approach to Video Production

1. 90%
 o f
North
 American
 firms view
customer 
experience
 as 
important
 or 
critical
 to 
2010
 plans.  
80%
 of
firms
 would
 like 
to
 use
 customer
 experience
 as
a
form
of
differentiation.
–
Forrester’s:
The
S tate
of
Cus‐ tomer
Experience
2010.
2. 85% 
of
 business 
leaders 
agree
 that
 traditional 
differentiators 
alone 
are 
no 
longer
 a 
sustainable
 business
strategy
–
Shaw
&
Ivens
3. 71%
 of
 business 
leaders
 believe
 that
 customer
 experience
 is
 the
 next 
corporate 
battleground
–
Shaw
 &
Ivens
4. 96%
 of
 unhappy
 customers 
don’t
 complain,
however
 91%
 of 
those
 will
 simply
 leave
 and 
never 
come 
 back
–
1st
 Financial
 Training
 services
5. 

It
 costs 
6
–
7 
times 
more 
to
 acquire
 a 
new 
customer 
than 
retain 
an
 existing
 one
–
Bain
&
Company