STRATEGIC STORYTELLING REALLY MATTERS
Let’s face it we all love great stories!
More left-brain stuff
- We have a profound need to tell and hear stories. It is how we share our experiences, understand each other, and create community.
- Appeals to different learning styles/ Engages both the left and right brain
- Provides opportunity to be original and different in a world of mimicry and commoditization
- Engages Senses- can make you feel, see, hear and ultimately experience the message
- Telling stories in some form is essential to master powerful and effective communication, to engage people and ensure they remember facts, or to break down barriers of isolation within or between groups.
- Telling stories enables us to imagine new possibilities, think outside existing paradigms critical in today’s non stop world of change and innovation
Framework to uncover compelling stories & plan video or story telling on your website
A New Website Experience:
Engaging websites tell an evolving Story. The story must be kept fresh in terms of content and become a place people want to visit—far different from many of today’s “static” sites.
The most effective sites include: 1) An educational element: A place for people to Learn. 2) An entertainment element: Information and images to enjoy passively. 3) An escapist element: Effective story lines that encourage “mind-travel” and daydreaming. 4) An esthetic element: Design elements that encourage site visitors to “linger longer”.
The site story should observe the 6 Attributes of compelling experiences – which are:
Defined – Do you know it? Can you describe it? Do the pieces fit together?
Fresh – Does it startle, amaze, amuse? Can you make it your own?
Immersive – Does it engage you? Can you feel it? Can you lose yourself in it?
Accessible – Can you try it? Get better at it? Get it to do what you want?
Significant – Does it make sense? Do you Remember, Connect, Think & Grow?
Transformative – Do you feel differently? Do you want to tell someone about it?
Doblin Group
