Story Telling Guides
Bill Gibeault

Fun: Boating, Photography, Drums
Linda Gibeault

Fun: Horses, Harleys, Slopes
Steve Dragoo

Fun: Karaoke, Food, Music
Rich North

Fun: Singing, Sports, Vegas
Bill Gibeault has an ingrained desire and passion to explore unordinary ways to connect with people. He was a founding partner of Sunrise Media, a corporate video productions firm founded in 1987. Bill has written and produced a variety of stories including biographies, documentaries, corporate training, marketing, websites, special events and meetings. He has converted his commitment and passion of engaging audiences through digital storytelling to one with a greater scope of helping businesses engage customers and employees with experiences. This four year process included training, and research on the discipline of experience design, from Nationally recognized leaders. Bill is one of the first Experience Economy Certified professionals in the Country after completing a program offered by Strategic Horizons founders, James Gilmore and Joseph Pine, the recognized minds who discovered and identified the emerging Experience Economy.
He also has 15 years of business management experience with various IOC’s of ConAgra Inc., a National Food Manufacturer. He brings a real world perspective of the business environment having been responsible for training, recruiting, marketing and front line management.
Bill resides in Saratoga Springs, New York a community he supports both personally and professionally with volunteer efforts. He has been a member of The Saratoga Springs Lions Club for over ten years and one of its board members for nine years. He is also a graduate of Leadership Saratoga, a nine-month leadership program to develop community leaders.
Linda Gibeault- Founding Partner
Linda Gibeault’s extensive experiences in sales with both National Organizations and as a business owner prepared her well in her role of Chief Relationships and Development Officer. She brings an intimate understanding in identifying emotional needs of customers and a superior ability to exceed customer expectations through a commitment and priority to developing learning relationships with them.
Linda also adds extensive Leadership Skills to her position with Story Mavericks. She has held various executive and board leadership positions for Rotary, Saratoga County Chamber of Commerce, YMCA, Leadership Saratoga, and Community Partners in Education. She was served on the founding committee who developed the inaugural First Night Saratoga Springs still one of the most successful programs of its kind Nationally. Most notable in her many community service and Leadership awards are being named a Paul Harris Fellow by Rotary International and receiving the Leadership Saratoga Distinguished Alumni Award.
Rich Northrup - Director Interactive Technology/Experience Producer
Rich in his role as director of technology delivers a commitment to find and use the most effective digital tools to transform business communications beyond a communiqué’ into a compelling story. Rich has over 25 years experience in video production including tenure with National Networks. He is highly skilled in all areas of video production and graphics and is a certified instructor for 3-D animation and video editing. His technical expertise and understanding also extends to most areas of interactive media including web technology, streaming media and CD/DVD design and programming. As an experience producer for Story Mavericks Rich brings an extensive portfolio of capabilities and skills in the areas of event planning, producing and directing and as an accomplished entertainer. He has toured the Country from coast to coast singing on the stages of Atlantic City, Caesars Palace and Opryland. Rich has also worked with many of the music industry legends including: Fats Domino, Charlie Prose and John Dalpe .(produced Steve Allen)
Steve Dragoo –Director of Experience Learning & Training
Steve Dragoo has worked with a number of major retail organizations and consumer product companies during a 34-year professional career. His path has led from Sales Management to National Sales positions to key Training & Development roles.
During twelve of the twenty years with Sara Lee Corporation and ConAgra Foods, he was responsible for leading the training and development functions—most recently as Director of Training for a Division of ConAgra Foods. In this role, Dragoo personally developed training materials and facilitated training sessions throughout the US and a number of Countries around the world for more than 35,000 participants.
Steve founded the training and consulting firm, Service Solutions Consulting, Inc., in 2004. At Service Solutions, he has developed a number of effective customer-focused training programs for executives, management, and front-line service employees at several leading retail organizations and many of their manufacturing partners.
Since the early part of 2001, Dragoo’s focus has been the development of a “Customer Experience-Specific” training model. He has invested nearly seven years of study to determine which elements of the Customer Experience are most critical and, in many cases, most-often overlooked at the point of customer contact. He has developed a flexible framework for customized Customer Experience Training that can be adapted and applied to virtually any industry—as well as in BtoB or BtoC situations. This training approach is intensive, effective, high-touch, and, because it is “mass-customizable”—one-of-a kind.




