Part 1- 22 December, 2011 – Saratoga Springs
A Journey To Get Different.
Once Upon a Time – The Early Years
24 plus Year’s Ago – We celebrate our 25th Anniversary During January 2012
Lights, camera, action! The scene: A 1987 sales meeting, 400 people, somewhere in New Jersey. A stir of enthusiasm is in the air. It’s time to kick off the company’s biggest sales contest of the year. Each business district has to present it’s case now referred to as “trash talking” to the audience. As part of the East sales team we’re psyched. We’ve done something different than the usual Power Point presentations…We’ve produced a video featuring a trained police dog as a star, interview statements from the sales team, energetic music, and a great theme-….Keep Pushing. The results: Standing Ovation, It steals the show. ……….. The seeds for a video company are planted.
Since the start up of Sunrise Productions in January 1987, we have produced a diversity of video experiences including training, educational, marketing, documentaries, meeting, and broadcast. Like that very first presentation, our goal has always been to produce an experience that stands out from the norm ……to deliver the unexpected………to really connect emotionally to an audience. We love to say Touch a Heart and Reach a Mind ! Little did we know that the language we used to describe our work, (experiences) would play a critical role in the transformation of a video production company years later.
The video we produced over 24 years ago was a hit with the audience which was very gratifying, but as important was the fact that we loved telling a story using video. Additionally, starting a video production business seemed a good next step for a guy that always walked around with a still camera and loved photography. We named the company Sunrise Video. We did the wedding gig but also secured our first corporate customer after 3 months in business, Fort Miller Inc. from Shulerville, New York. We are still doing business with them almost 25 years later.
to be continued………
