Experience Design, Video Production and Marketing Strategy
Welcome Back to Rock Your Customers. I hope everyone has recuperated from Super Bowl XLVI. To begin with I have a couple of confessions to make. 1. I spent most of the entire Super Bowl Sunday parked in front of my TV. watching both pre-game coverage followed by the actual game. 2…. [Continue Reading]
It was a brisk September Morning in September of 2005. I was sitting in an outdoor amphitheater, anticipating the opening session of ‘tHINKABOUT’, a two-day business conference held that year in The Rocky Mountains of Colorado. The event staged (and I do mean staged) by Strategic Horizons (Joe Pine & Jim Gilmore) is an annual… [Continue Reading]
If I had to chose one important area that most businesses do not understand when it comes to their customers, it is the difference between their Customer Service and Customer Experience. In my involvement in the customer experience discipline the last 8 years, I can’t count the number of times people have equated their… [Continue Reading]
Welcome Back to Rock Your Customers. I thought I’d share some thinking on INTERNET VIDEO that should be meaningful and helpful to your business. By chance just in case you haven’t heard or read somewhere…. On-Line Video is Exploding. YOUTUBE NOW DOWNLOADS 60 HOURS OF VIDEO CONTENT PER MINUTE The above was a recent… [Continue Reading]
EXPY STAGING TIP #1 Great Customer Experiences Are Deliberately Defined & Planned Hello again from Saratoga Springs, New York, The Home Base of Story Mavericks & “Rock Your Customers.” As always, I hope your world is great both personally and professionally. The topic of this post has been… [Continue Reading]
MARKETING STRATEGY“The old methods of marketing just don’t cut it anymore”. Most marketers and business executives agree. “Fresh Eyes” is a new innovative approach to help businesses develop marketing & communication strategies that tell a compelling organizational story.
