Experience Design, Video Production and Marketing Strategy
If I had to chose one important area that most businesses do not understand when it comes to their customers, it is the difference between their Customer Service and Customer Experience. In my involvement in the customer experience discipline the last 8 years, I can’t count the number of times people have equated their… [Continue Reading]
The following post has been reedited from the original written on January 2011. I thought it important to re-establish the connection for new people to this blog to two business areas we have a passion for. Customer Experiences and Video Storytelling. Thanks for stopping by. We’ll get to the Why’s of Video, but first… [Continue Reading]
Going Back to The Future ! “Your BackStory” Part 2 Hi again, Thanks for stopping by. As I recall at the conclusion of my last letter I promised to share more thinking on telling your back story. Part 1 Here But first I have a few questions for you to consider. Have you ever… [Continue Reading]
Going Back to The Future ! “Your BackStory” A Gateway to Emotion Connection & Engagement Part 1 Hellooo Again from Story Mavericks ! Just a quick little “Hope all is going well so far in Twenty 12.” What a difference a year makes. If you’re from the Northeast or snow country and love snowfall… [Continue Reading]
Welcome Back to Rock Your Customers. I hope everyone has recuperated from Super Bowl XLVI. To begin with I have a couple of confessions to make. 1. I spent most of the entire Super Bowl Sunday parked in front of my TV. watching both pre-game coverage followed by the actual game. 2…. [Continue Reading]
It was a brisk September Morning in September of 2005. I was sitting in an outdoor amphitheater, anticipating the opening session of ‘tHINKABOUT’, a two-day business conference held that year in The Rocky Mountains of Colorado. The event staged (and I do mean staged) by Strategic Horizons (Joe Pine & Jim Gilmore) is an annual… [Continue Reading]
Our principle guide for conceptual thinking in our Experience Design, Video Production and Strategy Consulting Offerings is the groundbreaking and best selling business book, “The Experience Economy-Work is Theatre and Every Business a Stage,” penned by Joe Pine and Jim Gilmore.
MARKETING STRATEGY“The old methods of marketing just don’t cut it anymore”. Most marketers and business executives agree. “Fresh Eyes” is a new innovative approach to help businesses develop marketing & communication strategies that tell a compelling organizational story.
