Welcome Back to Rock Your Customers.
I thought I’d share some thinking on INTERNET VIDEO that should be meaningful and helpful to your business. By chance just in case you haven’t heard or read somewhere….
On-Line Video is Exploding.
YOUTUBE NOW DOWNLOADS 60 HOURS OF VIDEO CONTENT PER MINUTE
The above was a recent headline in many of the tech news sites this past week. Additionally, YouTube alone streams 4 billion videos per day to an internet video audience of 182 million people. (85.3% of Internet users) To give it a little perspective its
- The equivalent of Hollywood creating and releasing 302,400 full-length movies every week.
- The equivalent amount of content that 3,600 cable TV channels could broadcast (or narrowcast) 24 hours a day, 7 days a week, 365 days a year.
AN OBVIOUS CONCLUSSION. I NEED A REEL.
On-Line Video consumption continues to explode. It is clearly the preferred communication vehicle preferred by people. That’s not a big secret.
I think it is also safe to say that if your business or organization is not yet using video to connect with audiences you are at a competitive disadvantage
YES YOU DO. BUT NOT SO FAST MY FRIEND
30% of Videos on YouTube Get 99% of The Views
Just having a video up on YouTube does not guarantee any kind of audience. It indicates also that a lot of the video content posted on YouTube and other Video sharing sites is just not worth looking at. THE USE OF VIDEO ON THE INTERNET HAS BECOME ORDINARY.
WHAT YOU NEED IS A CONTENT STRATEGY THAT WILL MAKE YOUR VIDEOS UNORDINARY.
Let me suggest a different way. — by thinking of your video project using the frameworks of a compelling experience design not just making a video. Changing our language can be a game changer and make all the difference. The goal is to engage people in a personal way and connect with them. Create a Lasting Memory!
The video should observe the 6 Attributes of compelling experiences – which are:
Defined – Do you know it? Can you describe it? Do the pieces fit together?
Fresh – Does it startle, amaze, amuse? Can you make it your own?
Immersive – Does it engage you? Can you feel it? Can you lose yourself in it?
Accessible – Can you try it? Get better at it? Get it to do what you want?
Significant – Does it make sense? Do you Remember, Connect, Think & Grow?
Transformative – Do you feel differently? Do you want to tell someone about it?
Source compelling experiences Doblin Group
Designing a Great EXPERIENCE is Like Telling a Great STORY –
To have basis for a story, we need something unusual, something different, and something out of the ordinary, something strange or unique. Deviations from the norm attract our attention! “When everything goes as expected-the sun comes up, spring follows winter, the airplane works flawlessly there’s no story. The regular reoccurring events in our existence are simply the way things are. They are unremarkable.”
Story (Video) Check List Considerations
Clarity – Is the story simple and clear ?
Emotional – Does it connect with you, Have an Impact?
Believable – Does it sound like it can actually happen or happened?
Transport – When audience sees video, can you picture yourself there?
Surprising- What aspects of the story are unexpected ?
Relevant – How relevant is it to issues/needs/wants of target audience?
Memorable – What will be memorable about story ? What is the Signature Moment?
To conclude, these two check lists give you a solid foundation to start producing/designing content that ultimately inspires your customers. Would love to hear your thoughts.
Rock UR Customers
Bill
