ROCK YOUR CUSTOMERS BLOG POST
Have a HEART – A Dirty Little Secret – Part 2
Welcome back to Have a HEART, Part 2, Exploring the role of EMOTIONS in todays business world. In part 1, I introduced the subject of emotions in business and why they’re becoming increasingly important in staging customer experiences and influencing buying decisions. I also shared some ground breaking research, conducted by Colin Shaw and… [Continue Reading]
A Key Ingredient To Connecting With Customers – Touching Hearts – Part 1
It seems that the latest marketing buzz found in most business writings, especially those about ‘Social Media’ , is the new business mandate to connect and engage customers. The drum beat sounding the critical need to develop deeper customer relationships can be heard everywhere. Have you heard it? Do you agree? Despite all the… [Continue Reading]
Customer Experience Tip # 3 – Customer Surprise Creates Talkable Memories
Welcome back to the stage that is all about engaging customers…& yes…Rocking them with great experiences. The video below is a little warm up for today’s topic -staging ‘Customer Surprise’. I should warn you that the video is a little humor R&R, just in case you need a laugh at this point in your day…. [Continue Reading]
The WHY’s of On-Line Video in “The Experience Economy”.
The following post has been reedited from the original written on January 2011. I thought it important to re-establish the connection for new people to this blog to two business areas we have a passion for. Customer Experiences and Video Storytelling. Thanks for stopping by. We’ll get to the Why’s of Video, but first… [Continue Reading]
Your Backstory Matters – Part 2
Going Back to The Future ! “Your BackStory” Part 2 Hi again, Thanks for stopping by. As I recall at the conclusion of my last letter I promised to share more thinking on telling your back story. Part 1 Here But first I have a few questions for you to consider. Have you ever… [Continue Reading]
Your Backstory Revisited – It Matters
Going Back to The Future ! “Your BackStory” A Gateway to Emotion Connection & Engagement Part 1 Hellooo Again from Story Mavericks ! Just a quick little “Hope all is going well so far in Twenty 12.” What a difference a year makes. If you’re from the Northeast or snow country and love snowfall… [Continue Reading]
